His birth certificate might say Grant, but his mother had other ideas.
Before Rusty was born, his maternal grandfather - Robert Hespen, a general manager at Clinton Cadillac in St. Louis - had always dreamed of having a red-headed son he could name Rusty. Life didn't cooperate. Robert had three daughters, and he passed away before his grandson arrived.
So when Grant Drewing came into the world, his mother made sure that dream lived on. She gave her son the name her father never got to use. And the name stuck - not just as a nickname, but as something bigger: a promise that the people and values behind this business would always be personal.
"Rusty" isn't a brand. It's a family story.